With this visualization, we focus on Discoverability, Reputation, and Conversion. Below each stage are the actions your business should take. At the bottom is the action the customer takes. For instance, during the Discoverability stage, the customer action is “search.” In the middle are resources the customer can use to perform the action. In this example, they can use directories or mobile apps to hear about your business. (Slide 3-4)
This visualization divides the customer journey into stages to “get customers” and stages to “grow customers.” Here, retention is the key event that leads to brand loyalty. (Slide 6)
Plot what the customer goes through and what you provide for them across the buy, deploy, advocate stages. The bottom half is the business operation needed to achieve each key step of this customer journey. (Slide 7)
Customer Journey Powerpoint Presentation Slides
Slide 1: This slide introduces Customer Journey. State Your Company Name and begin.
Slide 2: This slide shows Customer Journey Mapping Outline.
Slide 3: This slide presents Understanding Customer Mapping Purpose with categories as- Create the Company View, Project Scoping Meeting, Customer Listening & Learning, Review Current State, Ideate Future State.
Slide 4: This slide displays Objectives, Needs, Feelings & Barriers of Customer Journey Mapping.
Slide 5: This slide represents Key Statistics of Customer Mapping Journey.
Slide 6: This slide showcases Elements of Customer Journey Mapping as- Thoughts, Actions, Feelings.
Slide 7: This slide shows Customer Journey Mapping Steps describing- Planning, Data Gathering, Map Creation, Identify & Analyze key findings & Actionable Insights, Investigate Issue & Opportunities, Present your findings & plan for continuous Improvement.
Slide 8: This slide shows Information Required in each stage of Customer Journey.
Slide 9: This slide presents Customer Mapping Journey Cycle describing- Need Generation, Initial Consideration, Engagement, Evaluation, Moment of Purchase, Delivery/ Installation, Usage.
Slide 10: This slide displays Customer Journey Analysis at each stage in tabular form.
Slide 11: This slide represents Customer Journey Layers with stages as- Awareness, Consideration, Acquisition, Service, Loyalty.
Slide 12: This slide showcases Channels in each stage of Journey as Awareness, Consideration, Purchase, Retention, Advocacy.
Slide 13: This slide shows Customer Journey Map Table with goals, activities and opportunities.
Slide 14: This slide presents Customer Journey Across Various Touchpoints.
Slide 15: This slide displays Customer Journey Mapping Template in tabular form.
Slide 16: This is another template on Customer Journey Mapping.
Slide 17: This slide represents Capturing Customer Perception based on their Experience.
Slide 18: This slide showcases Illustrating Customers Journey Across Multiple Touchpoints.
Slide 19: This slide shows Incorporate Performance Indicators with Expectation Ratings in percentage.
Slide 20: This slide presents Optimize Stakeholder’s Understanding, Engagement, and Decision-making Based on the Journey Map story.
Slide 21: This slide displays Customer Journey Detailed Process as- Attract & Welcome, Select, Wait, Serve, Wrap-Up, Feedback & Exit.
Slide 22: This is a Customer Journey Map Example Slide.
Slide 23: This slide shows Customer Journey Mapping Tools.
Slide 24: This slide presents Customer Satisfaction Metrics.
Slide 25: This slide reminds about 15 minutes Coffee Break.
Slide 26: This slide is titled as Graphs & Charts for moving towards them.
Slide 27: This slide shows Clustered Bar Chart with three products comparison.
Slide 28: This slide displays Area Chart with three products comparison.
Slide 29: This slide is titled as Additional Slides for moving forward.
Slide 30: This is Our Team slide with names and designation.
Slide 31: This is Our Mission slide with related imagery and text.
Slide 32: This slide shows Mind Map for representing entities.
Slide 33: This is an Idea Generation slide to state a new idea or highlight information, specifications etc.
Slide 34: This is a Thank You slide with address, contact numbers and email address.
Aaron Agius, search, content and social marketer for Salesforce, Coca-Cola, Target and other brands, lists the following steps for mapping out a customer journey:
Set clear objectives for the map
Before creating your map, ask yourself why you are making one in the first place, Agius says. The questions to ask include: What goals are you directing this map towards? Who is it specifically about? What experience is it based upon?
2. Profile your personas and define their goals
Conduct extensive research. Questionnaires and user testing are both great tools to obtain customer feedback. You should only reach out to actual customers or prospects because the feedback you want should come from people who are genuinely interested in purchasing your products and services and who have interacted with your brand in the past or have plans to interact with it.
3. Highlight your target customer personas
As soon as you have an idea about the different customer personas that interact with your brand, you need to narrow your focus down to one or two of them. “Remember, a customer journey map tracks the experience of one customer type who's taking a very specific path with your company. If you group too many personas into one journey, your map won't accurately reflect your customers' experience,” Agius says.
4. List out all the touchpoints
Touchpoints are all the places on your company website that allow customers to interact with your brand. List out all the touchpoints your customers and prospects are currently using, in addition to the ones you believe they should be using if there is no overlap. Beyond your website, look at social channels, paid ads, email marketing, third-party review sites or mentions and any other way in which your customer might come across your brand online.
5. Identify the elements you want your map to show
There are four types of customer journey maps, which we mentioned above: Current State, Day in the Life, Future State and Service Blueprint. Depending on the specific purpose you have for the map, you can choose the proper one.
6. Determine the resources you have and the ones you lack
Your customer journey map should touch on nearly every part of your business and highlight all of the resources that go into developing the customer experience. It is crucial to take inventory of the resources you have and the ones you'll need to improve the customer's journey. “For example, maybe your map highlights some flaws in your customer service offer and you notice that your team doesn't have the tools they need to properly follow up with customers after a service interaction. Using your map, you can advise management to invest in customer service tools that will help your team manage customer demand,” Agius says.
7. Take the customer journey yourself
The most important part of the customer journey map creation process is analyzing the results. Analyze how many people are clicking to your website but opt out without a purchase? How can you better support your customers? Incorporate all these answers in your map.
8. Apply the necessary changes to your products and processes
After the data is collected and your map is completed, you are ready to make the necessary changes to achieve your sales and growth goals. Maybe, this means making more distinct call-to-action links or writing longer descriptions under each product to make its purpose more clear. Also, remember that your customer journey map should be a constant work-in-progress. “Reviewing it on a monthly or quarterly basis will help you to identify gaps and opportunities for streamlining your customer journey further. Use your data analytics along with customer feedback to check for any roadblocks,” Agius recommends.
Customer Journey Map PPT Template For Presentation
Best Customer Journey Map To Track Your Audience:
Download the best customer journey map PPT template to approach customer expectations and optimize customer experience strategically. The customer touchpoints - customer contact with brand points (Strat point to finish point) are observed clearly to make better decisions. This map will help you to hike the growth and make multiple customers.
This customer journey map PPT template is a predesigned multicolor template. This template has multiple customizing options, which are used to customize this template as you need. These options are flexible and friendly to the users without any difficulty; all can work with this template to create an outstanding presentation. This customer journey map PPT template has a perfect view right from the purchase. Here the stages are added in colors with relevant icons. The icons with the headings have space below; you can add captions in that for better understanding. The stages are in a perfectly aligned pattern, right from awareness to experience. The graphic design is like a ray that meets altogether in the purchase and then emerges as an experience on the other side that shows the perfect pattern. An animated image of a person is added in this that is so specific and good in look.
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What is a customer journey?
A customer journey is defined as understanding the users, like how the users actively visit your website.
The customer journey helps to mark the various activities of customers from their first step to our site, purchasing history and what they look for how they spend everything will be note. It also helps to improve the visit and make them to coming back to the site.
Using a customer journey map, you can professionally map each customer's movement. That helps you to make the customers sophisticate with you, and also it increases their visit. The customer journey map is also called the visual story of customers using the brand or liking the brand.
Importance of Customer Journey map:
Using a customer journey map, you can analyze the user behavior. This journey map helps organizations, companies, and customers travel through the entire process and how they feel. This customer journey map provides significant benefits.
- It allows decision-makers to stay focused on the customers
- It helps to improve each step of the buying experience for good growth
- It helps to picturise the logical order of the buyer journey
Features of this template:
- 100 % customizable slides and easy to download.
- Slides available in different nodes & colors.
- The slide contained 16:9 and 4:3 format.
- Easy to change the slide colors quickly.
- It is a well-crafted template with an instant download facility.
- Designed with a stunning customer journey concept and knowledge.
Powerpoint customer journey
.Customer Journey PowerPoint Presentation Slides
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